Catalyst

Greasing the skids for customers to think of this manufacturer in a deeper, more meaningful way.

In an industry where marketing has traditionally felt uninspired, we crafted a branded membership experience that made an impression at every touchpoint and brought added value to Chemtool customers. By establishing a platform ripe with resources that customers can come back to again and again, we opened the door for new sales and continued relationships. We shifted perceptions of the grease industry along the way by creating a high-end, exclusive experience and brand that highlights innovation and forward-thinking technology.

Agency
Bolin Agency
Role
Designer
Creative Director
Justin Zwieg
Design Director
Ivan Trushin
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