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Bringing methodology and the human touch into a brand that crosses oceans.
After ten years in business, TRIBE Global, a worldwide network of 40+ independent creative agencies, was looking for a brand refresh that accurately reflected its bold ambition and contagious energy. While the overall brand language is comprised of calculated geometry, symbolic for methodology, the ink splatter is the artistic element symbolic of the chaos and often messy process of creativity. Together these elements create a striking duality that joins together into a unique and ownable brand